Ever since technology started taking over our lives, we have been ensnared by its charms and reach. We are in, what is dubbed, the Fourth Industrial Revolution. Technology has completely changed the way we do things.
Whether it’s our personal lives, social lives, our professional lives, we are more and more reliant on technology than ever before. Just like our lives, our businesses have also been impacted by technology. Whether you have a B2C brand or a B2B business, you need to jump on the technology bandwagon to survive and thrive. One of the ways to do that is to upgrade your marketing strategies. Gone are the days when you used direct marketing to reach your customers. Now we have newer and better ways of marketing our businesses. But, we see with a lot of B2B businesses, that they are still in the same frame of mind as before.
A lot of businesses state that they still have a hard time making a purchase. There is a lot of confusion and using the latest ways of marketing can easily clear it up and make you the frontrunner in front of customers.
One of the ways that you can do that is by leveraging the power of B2B video marketing. By 2022 more than 80% of all traffic is going to be video content. If that is not a good enough reason to use videos and animations as a major part of your marketing strategy, we don’t know what is.
There are a lot of ways that you can create a video. You can use a DIY editor or you can contact a digital agency nearby. For example, if your office is in London, you can contact an experienced and creative digital agency in London for all your video and animation needs.
Here are some of the ways that you can use the power of video to market your B2B brand:
One of the best ways to use video content for your B2B business is to use screen recording. This is especially the case if you have a SaaS company. You can easily show your customers how to use your product. It will be more engaging than giving them a manual. You don’t need to make them all about solving problems. You can promote your business too. Just make sure that you don’t overdo it. Show your customers how they can use your product to increase their productivity, sales, or leads, etc.
If you are not a SaaS company, you can still use screen recordings. You can show your customers various tools that they can use to solve some problems. This will not only help you engage your audience, but it will also increase your expertise in front of your audience and develop a relationship.
Another way of engaging your audience and bring them closer to your B2B brand is by doing various interviews. For that purpose, you will have to find out what your users need. Find out what questions do they have related to your industry and then invite experts to come and speak on those topics. This is a powerful way of engaging the audience as you can easily create a weekly or bi-monthly series of interviews. The audience will know that you post this content regularly and they will anticipate the next video. They will also send you more questions that they need to be answered. This will help you create a strong bond with your customers.
We already share several case studies with our customers but they are all in the text form. They do build our brand and drive our sales but as we said earlier, people pay more attention to video than they do to any other medium. Also, some people are sceptical of these case studies and they might think they’re fake. Creating more video case studies will help you solve both these problems. You can invite your existing customers to come and talk about your product. They can show the audience how their business increased after using your product.
Ever since physical distancing became a norm, webinars started getting a huge response. They were always popular, but recently we have seen exponential growth. They can not only help you generate leads but also drive sales. Try setting up a webinar every month. People like interacting with companies when they go live. Just make sure that you have an objective for your webinar and a sales funnel for it.
One of the best ways to use videos is to go for animations. Animations are fun, engaging, entertaining, and eye-catching. No one can resist watching an animated video if it pops up. Animations are also great for explaining complex ideas in simple and fun ways. There are various types of animated videos that you can use depending on the type of content you want to share:
- 2D videos
- 3D videos
- Whiteboard Animation
- Motion Graphics, and more.
Live social videos
A lot of social media platforms allow you to conduct live video sessions. You can use these live videos to conduct interviews or to directly communicate with the customers and answer their questions. You can share your company’s latest news or address a pain point that your customers might have. You can even explain your latest or best products. The more you do it regularly, the more your customers will wait to hear from you. Using live videos is also a great way to promote your upcoming webinars, interviews, case studies, and more.
These are some of the ways that you can use video marketing for your B2B business and increase your sales, engagements, and leads. So, which one do you think will work best for you?
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