It is the process of optimizing page elements, On-page SEO is done to improve SEO, this process is done on the website and focus on the page, this also involves coding of a page.
Anatomy of a search result –
- The blue line here is known as title tag
- Description underneath is the meta description
- Not all keywords need to appear together
- Recognizes the plural too
- Recognizes semantically related keywords
Title tags
- Content is the most important element, but the title tag is important as well
- Describe your page using keywords
- Place keywords at the beginning of a title tag
- Helps site rankings
- Place brand name first to leverage branding
- Higher click through if brand name appears fast
- Keep brand names at the end of title tag
Keyword in title tag
- Use individual keywords rather than a descriptive phase
- Separate your keywords with hyphens
Title tag length
- Title tag no longer than 55-60 characters
- Additional characters will be cut off
- Could impact future visits to your site
- Only use important keywords
- Use only 2 keywords for tight focus
Meta description
- Keywords with meta description do not help site rank
- Does help SEO strategy
- Can increase clip through the website
- Bring attention
- More words are bolded with meta description and keywords
- Entice the user to click
- Use keywords from search
- Describe the content
- Limit characters under 160 characters
- Take control and write your own
- Provide a better description about your content
- Use words that entice people to click
Call to action
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- Increase click through to site
- Asks user to perform an action
Best practices for meta description
- Works better if the end is not cut-off
- Use no more than 150-160 characters
- Include keywords
- Include call-to-action
- Avoid using quotations
URL as the link
- Search engines cut out subfolders
(Makes easy to read a URL)
- Search engines may include subdirectories if they are keywords too
Changing URL
- URLs are set in design stage
- Can change URL later
- Page is already ranking under existing URL
- Pages may lose authority
- 301 permanent re-direct
- Changing URL for SEO is not always best option
- Consider the decision carefully
- Helps in creating new pages
URL best practices
- Don’t change URL’s lightly
- Use 301 re-directs
- Optimize URL from start
- Use keywords in URL
- Use keywords in subdirectories
- Keep URL’s short
Heading tags
- Break up the content
- Search engines look at headings
- Optimize heading tags with keywords
- Multiple heading tags can be spammy
- Use MOZ & add-on to view tags
- Some text is not H1 or H2
- Some elements are incorrectly coded
- Review page & make recommendations
- How best to use keywords
Crawler or spider
- Tool that crawls or spiders your site like search engine
- Shows you what data the site has extracted
Streaming frog SEO spider
- Free to use sites up to 500 pages
- Pay if over 500 pages
Conclusion
All the website crawling and detailing of page or the website is done in on-page SEO or search engine optimization. One of the essential part of the process of search engine optimization or SEO.
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